what is smm
Social Media Marketing (SMM) is the process of using social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to promote a brand, product, or service. It involves creating and sharing content, running paid ads, and engaging with the audience to build brand awareness, increase sales, and drive website traffic.
key components of smm
Content Creation – Designing engaging posts, videos, infographics, and reels to attract the target audience.
Community Engagement – Responding to comments, messages, and interacting with followers to build relationships.
Paid Advertising (Social Media Ads) – Running paid campaigns on platforms like Facebook Ads and Instagram Ads to reach a larger audience.
Analytics & Optimization – Monitoring performance metrics (likes, shares, reach, engagement) and improving strategies based on data.
Influencer Marketing – Collaborating with social media influencers to promote products and reach a broader audience.